Quite Simply, The Intended Target.

Huh? Wha? Yup, the person you intend to sell it to. You see.. Quite often nearly every car you can find has a unique position where selling it for that purpose nolonger makes it a lemon and allows it to shine in almost any condition at all.

Let me give an example... A rusting mini van with dirty carpets could easily be sold in the classifieds as a great work truck or carpenter equipment transporter.

Another example, many cars are actually now becoming popular that were never popular before. Gremlins used to be something no one really appreciated. They weren't the prettiest car and they were quite a basic economy car. However, they're now a very sought after collector to rebuild and harder than ever to find!

Do a quick search online and see if there are any clubs for your vehicle or people restoring them. Some good examples of niche vehicles are...

* Subaru Justy
* Nissan Pulsar
* AMC Gremlin
* Anything four wheel drive (no matter what condition)
* Oldsmobile Cutlass (1980s models)

If your car just your average car, there's still hope! But remember to write your ad to the exact type of person who typically buys them. Minivans are bought by families & people who wish to haul big items. Trucks are bought traditionally by guys who tend to haul things and don't mind a slightly bigger gas budget. Smaller cars are great for students & gas misers.

Just keep a picture of your prospect inside your head when you go to write your ad and you should have no problem at all.

Sincerely,
Daniel J Deyette